The Hispanic new vehicle market in the US is larger than previous industry estimates, according to a study by CNW Marketing Research, Inc.

CNW says that until now, the Hispanic share of new vehicle sales has been estimated at about 8%.

CNW’s most recent ‘Native-Language Study’ showed actual Hispanic purchase share of 13.3% or roughly 2.3 million units in 2001. That share is forecast to increase to 13.6 percent in 2002.

Other CNW findings:

Hispanic new vehicle shoppers rely more on family and friends for vehicle recommendations than non-Hispanics.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Hispanic new vehicle owners are three times more loyal to a brand than their non-Hispanic counterparts.

When Hispanics select a market segment from which to buy a vehicle, they are more than twice as likely to actually buy a vehicle in that segment. Most non-Hispanics will bounce from segment to segment before finally choosing a car or truck.

First-generation Hispanic emigres find Spanish-language ads, brochures and other marketing material to be extremely or very important. That falls to about 41 percent among second or later generation Hispanic households.