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October 27, 2004

USA: Magna Steyr to build Chrysler 300 model line in Austria

After confirming ratification of a third shift agreement at the Brampton (Ontario) Assembly Plant, Chrysler Group and Magna Steyr have reached agreement for the Chrysler 300C Touring (wagon) and sedan models to be built at Magna Steyr's Graz, Austria facility for European and rest-of-the-world distribution.

By bcusack

After confirming ratification of a third shift agreement at the Brampton (Ontario) Assembly Plant, Chrysler Group and Magna Steyr have reached agreement for the Chrysler 300C Touring (wagon) and sedan models to be built at Magna Steyr’s Graz, Austria facility for European and rest-of-the-world distribution. The Jeep Grand Cherokee and Chrysler Voyager are already built there.

The wagon derivative of the 300C sedan to be built in Austria has the same nose styling and dashboard as the sedan; the version sold in North America as the Dodge Magnum has a unique nose and dashboard.

“Since the introduction of the Chrysler 300C Touring and Sedan in markets outside of North America, the public response to the vehicles has been greater than we expected. For next year, demand from the markets is far beyond our original projections,” said Chrysler president and CEO Dieter Zetsche. “The production launch next year at Magna Steyr will enable us to have 300Cs on the ground quickly to meet growing market demand from a facility that has proven its expertise in building quality vehicles for world markets.”

Magna Steyr will assemble various versions of the 300C including: left- and right-hand drive sedan and wagon versions; a high- performance version — the SRT-8; and a diesel-powered model, with a new Mercedes V6 engine, that will launch in late 2005. The vehicles will be assembled in the same facility as the Grand Cherokee and Voyager, showcasing Magna ‘s production flexibility.

The Brampton (Ontario) Assembly Plant in Canada is currently the only production location for the 300 Sedan and Touring , the Dodge Magnum and the soon-to-be-launched Dodge Charger. By adding a second production site for the Chrysler 300 family, Chrysler Group will be able to satisfy demand in Europe and other world markets, while not compromising its ability to deliver more vehicles to North America, where demand is the highest.

More than 105,000 Chrysler 300 and Dodge Magnum vehicles have been sold so far this year.

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