General Motors vice chairman Bob Lutz has said that the company will match the quality of Japanese rivals Toyota and Honda in two to three years, but it will take longer for the public to acknowledge the gains, according to Reuters.


“In two to three years’ time, we will match Toyota and Honda – not only in [initial quality surveys], we are going to match them in long-term durability and reliability,” GM Vice Chairman Bob Lutz told Reuters en route to a media event in Austin, Texas.


But he said it would take about five years for GM’s improved quality to be fully recognised by the buying public, Reuters added.


As Toyota and Honda expand their vehicle lineup, and add more assembly plants in the United States, they will experience some of the quality problems that come with size, as GM has, Lutz told Reuters.


Lutz, a former top executive with Chrysler who joined GM last year, told Reuters that GM has “an army of guys” trained in problem solving to quickly determine the cause of any quality problem.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

He said that GM has halved the time it takes to put the solution to any vehicle quality problem into production on the assembly line, and GM will halve that time again, Reuters added.


Lutz told Reuters that GM’s improved quality is resulting in substantial savings on warranty costs.