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April 29, 2005

USA: Lexus launches company’s first credit card

The first-ever Lexus credit card, branded Lexus Pursuits Visa Card, will debut this June and is aimed at rewarding existing Lexus customers and bringing new customers into the Lexus family.

The first-ever Lexus credit card, branded Lexus Pursuits Visa Card, will debut this June and is aimed at rewarding existing Lexus customers and bringing new customers into the Lexus family.

“We see this card as an opportunity for Lexus to reward our valuable customers,” said Bob Carter, Group Vice President and General Manager of the Lexus Division. “Like our vehicles, the Lexus Pursuits Visa Card will deliver the highest levels of quality, service and customer care, and help our owners and potential owners make the most of every moment.” The card will be issued by Lexus Financial Savings Bank.

Lexus claims the card will feature one of the richest rewards programs in the industry:

   –  Allows card members to apply reward points toward up to 10% off their
      next new Lexus.

   –  Allows card members to apply points toward parts, service and boutique
      items at their Lexus dealership.

   –  Awards card members 5 points for every $1 of net purchases at a Lexus
      dealership.

   –  Awards card members 1.5 points for every $1 of net purchases
      elsewhere.

   –  Offers an option to use the points towards travel for a travel rewards
      yearly fee.

 

 

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