Sales of Certified Land Rovers Up 84 Percent at Close of Third Quarter
Certified Pre-Owned Land Rover vehicles are selling at a record rate. In fact, at the close of the third quarter of 2000, sales of Certified Land Rovers are tracking 84 percent ahead of 1999’s record total of 2,702 units. In fact, Certified sales are on pace to surpass 5,000 units for calendar year 2000.
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“Now it its third year, the Land Rover Certified Pre-Owned program has become an important part of Land Rover’s sales strategy because it offers the Land Rover ownership experience to more people,” said Jim Paugels, manager, Land Rover Pre-Owned Vehicles. “Nearly all of our 124 retail outlets are in the Certified business, and every retailer that features Certified Pre-Owned Land Rovers continues to report good traffic and lots of interest. This is really no surprise, as our research indicates that consumers are eighteen times more likely to purchase a manufacturer’s certified pre-owned vehicle than a non-certified vehicle.”
Nearly 70 percent of the 3,609 Certified Land Rovers sold year-to-date have been Land Rover Discovery models. “We have a good supply of off-lease Discovery models coming into the Land Rover Centres right now,” said Paugels. The median transaction price for a Certified Land Rover Discovery is $19,100, well below the $34,975 MSRP of a new 2001 Discovery Series II SD (destination charge of $625 included). With a standard V8 engine; permanent four-wheel drive; four-channel, all-terrain ABS; and the strength and durability Land Rover is known for, Certified Discoverys have become popular alternative to many new sport-utility vehicles.
Certified Pre-Owned vehicles receive a 1-year/12,000-mile Limited Used Vehicle Warranty that covers the engine, transmission, and permanent four- wheel-drive system, as well as the fuel, cooling and HVAC systems. Also covered are the electrical and braking systems, suspension, steering, seals and gaskets and other components. Before becoming Certified, Land Rover vehicles are put through a 100-point inspection by the retailer, during which all components and subsystems on the vehicle-as well as all major exterior and interior parts-are checked. Lastly, all scheduled maintenance is brought up to date. Land Rover North America, Inc., established in 1986, imports and distributes Range Rover and Discovery Series II vehicles manufactured for sale in North America by Land Rover Group Limited in Solihull, England. Land Rover’s worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan.
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