Ford’s announcement to its dealers to reverse an earlier decision to include the Firestone tyre as the default tyre of choice – with both the Goodyear and Michelin brands provided as an option – forms the basis of an exclusive report compiled jointly by just-auto.com and www.BlueOvalNews.com.
Following the US auto-giant’s announcement on the 13th October, 2000 -meaning initially that all 2002 Ford Explorers will be delivered with either Goodyear or Michelin tyres – unless changed by dealers, the report cites a Ford source saying that the primary reason for the action was due to some dealers not being aware of the optional Michelin or Goodyear brands.
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The report also quotes both Ford Motor Company Vice President of Communications, Jason Vines, and Goodyear Global Communications Director, Chris Aitken, and their respective opinion to this contentious automotive issue.
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