A new ten-year business alliance has been announced between American Honda Motor Co., Inc. and the Disneyland Resort (in California). The deal provides sponsorship of the theme park’s new 50th Anniversary fireworks show and its annual ‘Grad Nite’ celebrations.
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The two parties are also in the process of finalizing an agreement to develop a new exhibit at ‘Innoventions in Tomorrowland’ that may feature ASIMO, Honda’s advanced humanoid robot. Additionally, Honda will be designated the “official” product in each of the company’s existing product categories — automobiles, motorcycles and selected power equipment.
The alliance also provides Honda with opportunities for use of company products and other advanced technologies at locations throughout the resort, which entertains millions of people each year.
Honda will also continue exploring other partnership opportunities with The Walt Disney Company.
“This new alliance creates many new and exciting opportunities for both of our organizations,” said Koichi Kondo, president and CEO, American Honda Motor Co., Inc. “Our two companies hold a common belief in the importance of dreams. It is particularly exciting to enter this partnership as Disneyland celebrates its 50th Anniversary in 2005.”
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By GlobalData“We are thrilled to welcome Honda to the Disneyland Resort family. Honda is known throughout the world for quality, innovation and family values — qualities that our own founder, Walt Disney, instilled in Disneyland park 50 years ago,” said Matt Ouimet, president of the Disneyland Resort.
Debuting in May, Disneyland’s new fireworks show, “Remember … Dreams Come True,” is a spectacular nighttime extravaganza. The pyrotechnic production features bursts of colour precisely set to ‘riveting music and a compelling narrative’. It is presented through the use of air launch technology, described as a safer and more environmentally friendly way of displaying fireworks that is being hailed by the pyrotechnic industry as the biggest innovation in decades.
“The creativity and quality of the fireworks show along with the break-through technology used to present it are perfect examples of the high standards Honda and Disney are known to uphold,” said Ouimet.
“We look forward to sharing our cutting-edge technologies, like ASIMO, with Disneyland Resort Guests and working with Disney to discover new business, marketing and promotional opportunities in all areas of our respective businesses,” said Kondo.
Beginning May 5, Walt Disney Parks and Resorts will celebrate its biggest event ever, the “Happiest Celebration On Earth,” an 18-month global salute to mark the 50th Anniversary of Disneyland park.
Located on approximately 500 acres in Anaheim, California, the Disneyland Resort includes the Disneyland and Disney’s California Adventure theme parks, three hotels with a total of 2,238 rooms and the 310,000 square foot Downtown Disney retail, restaurant and entertainment district. With 20,000 employees, the Disneyland Resort is Orange County’s largest employer. In January 2004, the Resort welcomed its 500 millionth Guest since opening on July 17, 1955.
