General Motors Corporation (NYSE: GM) announced today it has been ranked as the Number 1 Internet Auto manufacturer by Gomez Advisors, according to research released by the technology analyst firm. Gomez Advisors’ Scorecards, which assist consumers who want to do business on the Internet by helping them identify firms whose Internet offerings best meet their needs, also rates GMBuyPower.com best in the industry for “On-Site Resources” and for “Serious Shopper,” “Tire-kicker” and “First-time Buyer” customer categories. GMBuyPower.com is GM’s comprehensive and industry-leading online automotive buying service.
“GM takes the Internet Auto Manufacturer Scorecard crown with a remarkably improved site that puts the consumer in the driver’s seat,” says the report. “From used-car values to downloadable brochures to an ability to search dealer lots for inventory, GM enables consumers to access quality research and information, with transaction-oriented capabilities.”
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Weighed against 20 competitive peers in the industry, GM was also awarded top ratings for “Customer Confidence” and “Relationship Services.”
“We’re committed to making GMBuyPower the best automotive Website on the Internet,” said Mark Hogan, Group Vice President and President, e-GM. “Gomez Advisors’ Scorecards are an excellent resource for today’s online consumers, and we are proud to be recognized for the quality services we strive to provide our customers.”
About GMBuyPower.com
GMBuyPower.com (www.gmbuypower.com ) is the industry’s most comprehensive buying service with over 6,400 participating dealers and more than one million new vehicles available online. With GMBuyPower.com, consumers can configure their vehicle, find it in dealer’s inventory, access finance tools and applicable incentives, including Internet only offers, and send electronic messages to the dealer of their choice for the best price. GMBuyPower.com generates approximately 690,000 visits per month.
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By GlobalDataAbout e-GM
e-GM, a new business unit launched by General Motors (www.gm.com ) in August 1999, seeks to integrate e-commerce efforts throughout GM’s traditional business units and employ new technologies that will enhance the customer experience, while improving efficiency. e-GM leverages GM’s core competencies in information technology, including OnStar, to create a new class of applications for vehicle, office and home.
