DETROIT, March 9 (Reuters) – Ford Motor Co., which along with other automakers
is struggling to boost sales amid the U.S. economic slowdown, on Friday said
its global marketing chief was stepping down after little more than a year on
the job.

Bob Rewey, 62, has held the position of vice president for global consumer
services and North America since January 2000. He has been with Ford for 38
years.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The world’s No. 2 automaker said Brian Kelley, 40, was taking over the Global
Consumer Services division and would be responsible for Ford’s worldwide marketing
efforts.

Kelley’s former position as head of ConsumerConnect, Ford’s electronic-business
arm, will be filled by Karen Francis, former head of General Motors Corp.’s
Oldsmobile division.

(C) Reuters Limited 2001.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now