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June 6, 2003

USA: Ford responds to GM and Chrysler with new incentive programme

Ford on Thursday said it was extending its US consumer incentives programme, which includes cash rebates and interest-free loans, to July 9, Reuters reported. The programme includes rebates of up to $US3,000 on many vehicles and zero percent finance for up to five years on a select number of new cars and trucks, a Ford spokesman told Reuters.

By bcusack

Ford on Thursday said it was extending its US consumer incentives programme, which includes cash rebates and interest-free loans, to July 9, Reuters reported.

The programme includes rebates of up to $US3,000 on many vehicles and zero percent finance for up to five years on a select number of new cars and trucks, a Ford spokesman told Reuters.

The spokesman added that, as part of an enhanced bid to lure shoppers into showrooms — introduced as part of the car maker’s extended discount programme – Ford would now offer to match customer down payments up to $1,000 toward the purchase of new Ford Taurus mid-size cars, Reuters said.

Reuters noted that General Motors and Chrysler earlier this week announced broader incentives programmes that include interest-free loans for most vehicles in their ranges or up to $4,000 in cash rebates.

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