Ford has increased cash rebates on two of its 2004 F-Series pickup truck models by $US500 to cut inventories of unsold vehicles, according to Reuters.


Consumers buying the F-150 regular cab pickup with no rear seat and the four-door SuperCrew version will get the extra cash until the end of the month, Ford spokesman David Reuter told the news agency.


Total cash rebates on the F-150 regular cab and SuperCrew trucks have been raised to $3,500 and $2,500 respectively, Reuter reportedly said.


Earlier this month, General Motors set the basic cash rebate on most of its 2004 model cars and trucks at $3,500 and $4,500 respectively, the report noted.


Both automakers have been struggling with aging vehicle lineups, which require more profit-eroding discounts to sell, Reuters added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now