Ford has followed GM in announcing another round of new car incentives yesterday after posting a 7.4 percent fall in its sales for April.
Most 2002 Ford-badged vehicles now have a cash-back rebate ranging from $US1,500 to $2,500 while the Escape SUV offers $500 cash-back and the Windstar minivan, which goes out of production this year, comes with a $3,000 rebate.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Ford is currently selling only its limited-production Thunderbird convertible and sporty SVT models – including the new Focus version – without incentives.
Like GM, Ford is largely scrapping 0 percent finance deals it started offering last fall following the September 11 attacks on New York and Washington but is now offering financing rates from 0.9 percent on 36-month loans for some vehicles — including the Explorer SUV – along with $1,000 cash.
The 0.9 percent rate also applies to 48-month loans on some models.
Earlier this week, GM announced a revised range of incentives including 1.9 percent on 36-month finance plans and cash rebates of up to $3,000.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataBoth companies are offering their new deals until July 1.
