Ford has followed General Motors’ latest salvo in the US incentives war with some new cash incentives and low interest rate financing options on 2003 models, effective from January 7 to February 28.

Ford is now offering up to 60 months’ zero percent finance or $US3,000 cashback on some models.

Compared with the December incentive programme, cashback has been increased by up to $1,000 and special financing rates now range from zero percent to 5.9%, depending on vehicle line and contract length. Rates were reduced on several vehicle lines by 1% to 2.9%.

The incentives will be heavily promoted in a series of national and regional television commercials featuring the Rolling Stones classic “Start Me Up,” which will air during the NFL playoffs and on highly-rated prime-time television shows. The first “Start Me Up” ads debuted on January 1.