In an interview reported by Dow Jones, Jim O’Connor, president of North American sales and marketing for Ford, said that Ford is hoping that its new ‘flexible manufacturing’ plants will, by allowing production to be more closely modulated to demand, help the company reduce incentives.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
“You don’t put incentives on something that has supply and demand matched,” O’Connor reportedly said in the interview at the Chicago Show carried by Dow Jones.
It’s still a buyers market for cars, O’Connor noted. Comerica Bank’s (CMA) affordability index for car buying, released this week, said it takes 20 weeks of the median family’s income to buy a car, compared with 19.9 weeks in January.
Dow Jones said that although car prices appear to be inching up, the index is still below the 20.4 weeks of income it took to buy a car in 2002 and the 21.4 weeks in 2001.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
