Ford is extending its popular employee-pricing discount plan in the US until September 30, a spokesman told the Associated Press (AP).
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The discount, which allows customers to buy 2005 vehicles and some 2006 vehicles at the same price offered to employees, was scheduled to end on September 6, AP said, noting that Ford is following General Motors, which announced last week that it would extend its employee-pricing discount until September 30.
Ford spokesman Jim Cain reportedly said the details haven’t been announced, but the automaker might pull back the employee-pricing discount from some 2006 model-year vehicles. Ford applied the discount to the 2006 Escape, Expedition, Econoline and Lincoln Navigator last month while GM included some 2006 full-size trucks and sport-utility vehicles in its programme last week, the report added.
Cain told AP the programme has been helpful in reducing 2005 inventory, but Ford wants to rely less on incentives in the 2006 model year.
AP noted that Chrysler executives said earlier this week they haven’t yet decided whether to include 2006 model-year vehicles in their programme – its employee discount is in place indefinitely on 2005 vehicles.
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