Ford on Tuesday extended most of its incentive offers on Ford-branded vehicles until September 30 and enhanced deals on five models, Reuters reported.


The news agency said Ford’s incentives – including its Lincoln and Mercury brands – averaged $US3,687 per vehicle in July, a 5.8% increase from June yet, despite that increase, Ford’s sales fell 11.5%, due to lower fleet sales, weak car sales and the change over to a new version of the F-150 pickup truck.


Most of Ford’s vehicles are already offered with zero-percent financing for up to five years or $3,000 in rebates, Reuters added.


According to the news agency, Ford’s tweaks include lower interest rates for the Mustang, Escape and Explorer Sport Trac and a $500 increase in rebates for the Taurus and Escape, while the high performance Focus SVT model will now be sold with the same incentives offered on other Focus versions.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Auto Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now