Ford’s US third-quarter incentive programme called “We Will Rock You” offers customers $1,500 to $3,000 or reduced-rate financing on most remaining 2002 Ford brand cars, trucks and SUVs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Lowest reduced finance rates are 2.9% on 60-month contracts while rates on 36- and 48-month contracts have been reduced and a combined customer cash and reduced financing rate option is also available on most models.


For returning lease customers, loyalty bonuses of $1,000 to $1,500 are available until September 30 on Ford brand models. The lease loyalty bonuses can be combined with the customer cash rebates or financing rates being offered.


The new incentive programme and lease loyalty bonuses run until September 30 but the Thunderbird and SVT models are excluded.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact