Martha (Neeb) McMahon has joined Donnelly Corporation (NYSE: DON) as director of electronic product integration, the company announced today. McMahon, 38, has 15 years of automotive experience, including eight years in electronic systems engineering.

In her new role, McMahon will advance Donnelly’s strategy to capture a major share of the rapidly growing automotive electronics market, focusing her attention on systems that relay information to the driver. She will be responsible for the growth, financial performance, customer satisfaction, program management and product strategy for electronic product integration.

“Martha’s understanding of the sophisticated vehicle architecture will play an important role in Donnelly’s success in the automotive electronics market,” said Frank O’Brien, vice president of corporate planning and marketing. “Automakers are rapidly recognizing the value of the mirror area for various electronic functions, and Martha’s skills and experience will help move Donnelly to the front of that trend.”

Donnelly’s product value on certain car and truck models has grown substantially in recent years through the addition of electronics features in its interior and exterior mirrors. As the world’s largest manufacturer of automotive mirrors, Donnelly has a unique opportunity to increase its dollar- per-vehicle content by adding electronics in and around mirrors.

Before joining Donnelly, McMahon worked for Ford Motor Company as the supervisor of computer aided engineering and the Ford Product Development System. Previously, McMahon was the electrical program management team leader for a European vehicle pre-program and the lead electrical system engineer for the 1999 Ford Windstar. She spent the first seven years of her career at General Motors Corporation.

A native of Bad Axe, Michigan, McMahon holds a bachelor’s degree in electrical engineering from Michigan State University and a master’s degree in industrial systems engineering from the University of Michigan. She currently resides in Ann Arbor, Michigan.

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Through its various product lines, Donnelly is a technology-driven, customer-focused supplier to every major automotive manufacturer in the world. The company has been based in Holland, Michigan, since 1905 and today has approximately 6,100 employees in 12 countries worldwide. Donnelly has been named by the Society of Automotive Engineers as a model company in lean manufacturing practices. In addition, Donnelly is nationally recognized as a leader in the application of participative management principles and systems. More information on Donnelly is available at the company’s site on the World Wide Web, at