Media sources in the US are reporting that the Covisint e-commerce exchange will today announce job cuts as part of its efforts to reduce costs and become more profitable. The reports say that as many as 100 employees could be made redundant – representing a third of the 300 strong Covisint workforce.

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    As part of the downsizing plan, the company will reportedly ‘de-emphasise supply chain applications like inventory management’ according to a source speaking to the Detroit Free Press’s website.

    However, reports say that Covisint will continue to handle auctions between OEMs and suppliers.

    Covisint was created in 2000 amid high ambitions to become the auto industry e-commerce standard. However, it has attracted some criticism for being slow to roll out its products and for mistakenly focusing on supply-chain management. It has also failed to attract as many carmakers to join as initially hoped.

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    Covisint is owned by Ford, GM, DaimlerChrysler, Renault-Nissan, Commerce One, Oracle and PSA Peugeot Citroën.