China’s Chery Automobile Company, which is designing and building a range of new vehicles for Malcolm Bricklin’s Visionary Vehicles to sell in the United States, has hired Toyota veteran Wen Tianzhong as vice president of product quality and manufacturing.


Tianzhong moves to Chery with more than a decade of senior management experience in the auto industry, a majority of which was gained overseeing Toyota’s manufacturing interests in China.


In a statement, Bricklin said: “We have always admired Toyota’s processes and assembly techniques as a model. Chery is clearly taking the right steps to achieve world-class quality.”


“This is a very bold and exciting move by Chery,” said Dennis Gore, Visionary Vehicles’ chief engineer and R&D head. “Toyota’s manufacturing techniques and assembly processes, build some of the finest cars in the world. “


After being trained by Toyota in the “Toyota Way” in 1995, Tianzhong headed the Toyota Technology Centre in China as its Director. He subsequently became director of the Tianjun Toyota Automobile Company in 2000, where he oversaw quality and technology. In 2004 Tianzhong became a vice president of the Great Wall Automobile Company.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

As Chery’s newest vice-president, he will be responsible for managing Chery’s vehicle quality and production.