e-ROAD Will Add Marketing Value to a Dealer’s Customer Database
Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (NASDAQ: NWGN), today announced the implementation of a new, sophisticated data/marketing analysis process that will provide automotive dealers with a map of their customer base. Dubbed `e-ROAD,’ the tool will allow a dealer to access a database online to create one seamless tool for identifying a customer or group of customers and build predictive models to improve sales.
Carabunga.com is the only vortal (vertical portal to information and/or services related to a specific industry) created to address the direct marketing needs of the automotive industry.
“With e-ROAD, dealers will have a window into their customer databases, 24 hours a day,” said Jim Roche, President of Carabunga.com. “They will also be able to use data mining techniques to determine targeted lists of customers who are most suitable for a given promotion or other type of communication.”
Created in February 2000 as “the dealer’s one-to-one marketing vortal,” Carabunga.com will enable automotive dealers to query customer data from the Web site. After selecting criteria for generating a particular list of customers (for example, all 1996 Ford Taurus owners in a particular zip code with 50,000 miles on their vehicles), the dealer will be able to use other features of Carabunga.com to conduct a marketing campaign or promotion targeting that audience.
The dealer’s database will then be put through a data purification process prior to its usage. “Data will be cleansed to insure accuracy and deliverability,” said Roche. “The records will also be compared to information in the National Change of Address database. This process will save valuable marketing dollars that might otherwise be wasted.”
The integration of e-ROAD into Carabunga.com’s array of services will support the company’s goal of offering unique, state-of-the-art Web-based marketing initiatives to the automotive industry. “e-ROAD enables dealers to make the most of their marketing dollars by selecting the right customer, at the right time, to target the right message with the right medium,” Roche continued.
About Carabunga.com, Inc.
Carabunga.com, Inc. is a wholly-owned subsidiary of Newgen Results Corporation (NASDAQ: NWGN), established in February 2000. Newgen Results Corporation is a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Carabunga.com develops Web-based business-to-business e-promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for service, sales, and/or after-market product purchases. For more information, visit www.carabunga.com.
This news release contains certain forward-looking statements that involve risks and uncertainties, including statements about the formation and operation of Carabunga.com and the benefits of new and existing products. Such statements are only predictions and the company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors that may cause such differences include, but are not limited to, the introduction of new products by competitors of the company, and the Company’s ability to successfully develop and deploy the Carabunga.com Web site and associated products and services and market acceptance of these products and services. These factors and others are more fully discussed under the heading “Risk Factors” and elsewhere in Newgen’s Registration Statement on Form S-1 (No. 333-62703) and in the Company’s most recently filed quarterly report on form 10-Q, each as filed with the Securities and Exchange Commission.