Carabunga.com gives Newgen Results Corporation’s CRM offerings Internet capabilities
Carabunga.com, “the dealer’s one-to-one marketing vortal,” announced today that it will supply its online direct marketing technology to Newgen Results Corp. (Nasdaq:NWGN), a leading provider of Customer Relationship Management (CRM) and e-CRM services to automotive dealerships. Access to Carabunga.com will give Newgen’s existing customer base of more than 5,000 dealers greater flexibility and a more cost-effective way to design and fulfill one-to-one marketing campaigns.
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“With the technology of Carabunga.com ‘under the hood,’ Newgen’s customers will have the ability to design ad campaigns or coupons in the middle of the night on the Web,” said Jim Roche, president of Carabunga.com. “We’re expecting that many of their customers will enjoy the convenience and low cost of our Web-based methods for implementing one-to-one marketing programs.”
Carabunga.com offers direct marketing tools unique to the automotive industry. “It gives the dealer the ability to build a target list from the dealership database and to design and fulfill a direct marketing campaign,” said Roche. “In addition, dealers have a choice of how they want the campaign to be fulfilled via e-coupons or e-promotions or more traditional letters and phone calls. Afterwards, dealers can evaluate the success of the campaign by generating reports on response rate and return on investment.”
Newgen’s sales force will begin offering Carabunga.com ‘under the hood’ of its ULTIMATE RESULTS system as of June 2000.
About Carabunga.com, Inc.
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By GlobalDataCarabunga.com, Inc. is a wholly-owned subsidiary of Newgen Results Corp. (Nasdaq:NWGN), established in February 2000. Newgen Results Corp. is a leading provider of Customer Relationship Management (CRM) technology for the U.S. retail automotive industry. Carabunga.com develops Web-based business to business e-promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for service, sales, and/or after-market product purchases. For more information, visit www.carabunga.com.
About Newgen Results Corp.
Newgen Results Corp. is a leading business-to-business application service provider specializing in customer-relationship management (CRM) and e-CRM for the automotive industry. The company combines marketing and customer retention with an in-depth knowledge of service department operations to deliver highly targeted and customized solutions to the automotive community. Newgen currently supports more than 5,000 auto dealerships nationwide and maintains relationships with leading automotive companies and dealers groups including Audi, BMW, Ford, General Motors, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Saab, Volkswagen, Volvo, plus AutoNation and CarMax Auto Superstores. For more information, call 800/7NEWGEN or visit www.ngresults.com (www.ngresults.com).
