e-COUPONS to Provide Easy Savings for Automotive Dealerships and Their Customers
Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (Nasdaq:NWGN), today disclosed details of a fast, convenient coupon publishing capability that is part of its new Web-based one-to-one marketing system. Named `e-COUPONS,’ the browser-based tool will enable automotive dealers to craft targeted coupons online for all departments within a dealership and for all dealership activity, including sales, service, and/or after-market products.
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Expected to be available early in Q3, e-COUPONS will allow Carabunga.com subscribers to use an Internet browser to design tri-fold-style self-mailers. From the Web site, dealers will choose from an array of sample layouts, then add customized coupon text and manufacturer and dealer information and logos. The finished set of coupons can then be distributed by postal service, e-mail, or a combination thereof.
A 1999 study of new car buyers by R. L. Polk indicated that coupons for discounted service influenced 81 percent of new car buyers.
e-COUPONS will be accessible from www.carabunga.com 24 hours a day, 7 days a week to meet the demands of busy dealers. In addition to click-and-create efficiency, e-COUPONS will provide real-time reporting on the status of an e-COUPONS job as well as the response rate from the coupon mailing and the dealer’s return on investment.
Last month Carabunga.com announced the branding of its e-COUPONS site by Volkswagen of America, Inc. “This is one-to-one dealership marketing in its simplest, most economical form. Though available to a single dealer, no matter how big or small, the e-COUPONS capability can be branded to a specific OEM for deployment throughout a manufacturer’s entire fleet of dealerships,” said Jim Roche, Carabunga.com president. “e-COUPONS demonstrates the power of the Internet and how it can bring customers, business and increased revenue back to dealers and manufacturers alike.”
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By GlobalDataThe adoption of e-COUPONS supports Carabunga.com’s mission of being `the dealer’s one-to-one marketing vortal’ (vertical portal to information and/or services related to a specific industry). The Carabunga.com Web site is expected to go live early in Q3.
The Power of e-COUPONS
Manufacturing giants like General Mills Inc. and Procter & Gamble Co. spend millions placing coupon inserts into Sunday newspapers. Designing and distributing coupons over the Internet or via a targeted mailing list eliminates many of those costs, as witnessed by the fact that there are over 100 Web sites devoted to getting coupons online.
About Carabunga.com, Inc.
Carabunga.com, Inc. is a wholly-owned subsidiary of Newgen Results Corporation (Nasdaq:NWGN), established in February 2000. Newgen Results Corporation is a leading provider of Customer Relationship Management (CRM) and e-CRM technology for the U.S. retail automotive industry. Carabunga.com develops Web-based business-to-business e-Promotion solutions that incorporate revolutionary one-to-one marketing techniques. With Carabunga.com, automotive dealers and manufacturers use the Internet to deliver targeted communications via e-mail and direct mail supported by teleservice follow up. Carabunga.com promotions are designed to help the automotive industry effectively use the Internet to increase consumer visits to a specified dealership for sales, parts, service and/or after-market product purchases. For more information, visit www.carabunga.com.
