This month’s car sales are expected to reach 1.27 million units for the month, an 11% decrease over September 2004 (with the same number of selling days), according to Edmunds.com.
Edmunds.com predicts that Chrysler will sell 157,000 units in September, down 7% compared with September 2004 and down 16% compared with August 2005. This would result in a new car market share of 12.4% for Chrysler in September, up from 11.8% in September 2004 but down from 12.7% in August.
The online buyers’ guide’s analysts predict Ford will sell 226,000 units in September, down 17% compared with September 2004 and down 14% compared with August 2005 for a market share of 17.8%, down from 19% in September 2004 and unchanged from August.
GM will sell 322,000 units in September, down 29% compared with September 2004 and down 7% compared with August 2005 with market share expected to be 25.3%, down from 31.7% in September 2004 but up from 23.5% in August.
“Domestic manufacturers increased incentives on remaining 2005 model year inventory and select 2006 models during the last 10 days of the month in an effort to bolster sagging sales,” said Edmunds’ head analyst Jesse Toprak. “This is largely due to the diminishing effectiveness of employee pricing promotions, rising gas prices and the impact of the Gulf Coast hurricanes.”
Honda is predicted to sell 121,000 units, up 12% compared with September 2004 but down 23% compared with August 2005. Market share is expected to decrease from 10.6% in August to 9.5% in September.
Nissan is predicted to sell more than 85,000 units in September, up 6% compared to September 2004 but down 8% from August 2005. Market share is expected to exceed 6.7% – a record high, up from 6.3% in August 2005.
Toyota is expected to sell 173,000 units, up 7% compared with September 2004 but down 16% compared with August 2005, resulting in a change in market share from 13.9% in August to 13.6% in September.