The BMW 3 Series and the all new BMW X5 Sport Activity Vehicle both ranked highest in their respective categories in the J.D. Power and Associates’ APEAL study. The BMW 3 Series ranked as the “most appealing entry luxury car” and the X5 as the “most appealing SUV.”
This marks the sixth consecutive year that BMW automobiles have received awards based on this prestigious study.
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According to J.D. Power and Associates, the APEAL Study (APEAL stands for Automotive Performance, Execution and Layout) is the first study of significance to measure what excites and delights about their car -a quantifiable measurement of the intangibles that form the relationship between a vehicle and its owner. Specifically, the study analyzes such areas as styling, engine and transmission performance, comfort and convenience, ride and handling, seats, heating, cooling and ventilation, cockpit layout, instrument panel and sound system.
“These awards are significant because they reflect the emotions of the
people who own and drive our products,” said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. “The award for the X5 is particularly thrilling and demonstrates that BMW was able to remain true to its own consistent tradition and philosophy and bring to market a vehicle that combines all-road capability with the attributes people most appreciate in BMW automobiles.”
BMW of North America, Inc. was established in 1975. Since then, the company has grown to include marketing, sales and financial service organizations in the United States; a South Carolina manufacturing operation; DESIGNWORKS/USA, an industrial design firm in California; a technology office in Palo Alto and various other operations throughout the country. BMW is represented in the U.S. through a network of more than 340 car, 315 Sports Activity Vehicle and 160 motorcycle retailers. BMW (US) Holding Corp., the Group’s headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
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