Ford is expanding its “No Boundaries” advertising campaign with five new television spots, including three that feature chairman and CEO Bill Ford.

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The three new ads featuring the boss, titled Built Ford Tough II, Focus and Thunderbird, will debut on network and cable television beginning Monday July 29.

The two new product ads feature Explorer and F-Series and are named Gravity and Ice Breaker, respectively. Both will be in rotation by the end of the month.

The three new 30-second spots bring to nine the number of No Boundaries ads that feature Bill Ford.

In Thunderbird, Ford shares the screen with another well-known ‘chairman of the board’: Frank Sinatra, a Thunderbird fan in his own era.

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The ad features a clip for the 1957 movie, Pal Joey, with Sinatra bidding farewell to his beloved ride. “So long little bird, don’t pick up any nails.”