Avanti Motors launches redesigned coupe and convertible models later this month, a company statement said.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more


The 2006 line will use Ford technology and company president Leonard Kelly claimed the new models are the highest quality ever produced.


“The new 2006 Avanti is in the final prototype stage. We have taken a retrospective approach to the design of the vehicle and integrated many of the elements that made the Avanti so popular when it was introduced over 40 years ago,” Kelly told employees in an internal memorandum.


Avanti is continuing to build a national and international dealer network and says it will offer new versions “from a model that price sensitive individuals can enjoy to the most hi-performance Avanti ever built complete with supercharged engine, upgraded brakes, performance seating, tuned exhaust, and upgraded suspension components”.


After the announcement that Avanti Motor Corporation would be auctioned last year, plans for the sale were scrapped when prospective buyers reportedly could not secure funding.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

An Avanti spokesperson said that the decision to sell the company was made because owner Michael Kelly was retiring.


When the buyers failed to secure funding earlier this year, the handful of company staff returned and, led by Kelly, began to redesign new models “by going back to the roots of Avanti and bringing the famed performance and design elements to the forefront once again, updating the motorcar for the 21st century with more power, higher performance and added elegance”.


Designed by the renowned Raymond Loewy, described by Avanti as “the art deco mind behind JFK’s Air Force One and the Coca-Cola bottle”, the original coupe was launched by Studebaker in 1963.


Its successors are now made by the Villa Rica, Georgia-based Avanti Motor Corporation which hand-builds under 150 cars a year.