Share this article

Interwoven to Facilitate Rapid Localization While Helping to Ensure
Global Brand Control Across All Web Sites

Interwoven, Inc. (Nasdaq: IWOV), the leading provider of enterprise-class content management software, today announced that Inc. (Nasdaq:ABTL), the global leader in automotive eCommerce, will use Interwoven TeamSite to manage content for its domestic and international Web sites., the leading online marketplace for automotive purchases, sales and ownership, has nearly 7 million registered customers in the US. The company plans to facilitate its global expansion by using TeamSite to help localize Web sites for each market while maintaining the company’s branding across all licensed Web sites. has established, directly or through licensing, online links for car dealers and buyers in the U.S., Canada, United Kingdom, Sweden and Japan. Interwoven TeamSite software will help the company to quickly extend its reach into other countries by automating localization processes such as language translation and adherence to each government’s legal restrictions on automotive sales and purchases. Enabling this localization is the TeamSite workflow engine, which provides an advanced task-based environment for controlling complex, multi-stage Web site development. By freeing Web site contributors to focus on their content, can speed implementation for both current and new licensed Web sites around the world.

“The recognized leadership of gives us a strategic advantage in capturing market share in any new country we enter. The challenge is executing as quickly as opportunity allows — particularly as legal guidelines differ from one country to the next,” said David Grant, chief technology officer at “TeamSite addresses this challenge with superior workflow technology and templating for automating local legal compliance while protecting our branding. Interwoven will be an excellent partner as we accelerate our reach into new markets around the globe.”

“ has established international leadership based on its ability to get to market first and by providing its customers with superior service,” said Joe Ruck, vice president of corporate and channels marketing at Interwoven, Inc. “TeamSite will enable to rapidly scale its content management worldwide — delivering accurate, consistent content tailored for every country.”

TeamSite will also assist’s Web management and development division, DealerSites, develop and maintain customized Web sites for dealers in the UK and Canada, and then Europe. DealerSites currently hosts customizable Web sites for over 1,000 dealer franchises.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData


Internationally branded is the acknowledged leader in online automotive commerce. The most comprehensive automotive Internet site, offers consumers a positive purchasing and ownership experience, while providing its Accredited Dealer Network with the most efficient way to reach online car buyers. As it assists consumers through every aspect of the automotive lifecycle, provides continuity into the next vehicle purchase. Launched in March 1995,’s low-cost, no-haggle car-buying program is available in the U.S., Canada (, the United Kingdom (, Sweden ( and Japan ( In 2000, was ranked #1 in Dealer Satisfaction with Online Buying Services for the third year in a row(1).

(1) J.D. Power and Associates 1998 – 2000 Dealer Satisfaction With Online Buying Services Studies(SM). 2000 study conducted among dealership Internet specialists who completed 2,144 evaluations of individual services.

About Interwoven

Interwoven, Inc. (NASDAQ: IWOV) is a leading provider of content management software for the enterprise Web. Its flagship product, TeamSite, controls the development, management and deployment of business-critical Web sites. As the platform for eBusiness, Interwoven enables electronic commerce, customer relationship management, supply chain management and knowledge management for Web leaders and Fortune 1000 companies moving to the Web. TeamSite is available for both the Sun Solaris and Microsoft NT operating systems. For more information on the company and its software solutions, visit the Interwoven Web site at or e-mail