ATX Technologies launched “A Typical Telematics Driving Experience in the Year 2004” — a seemingly real-life experience of a mobile consumer interacting with telematics — through the company’s Web site located at The scenario depicts a telematics ride in 2004 and enables browsers to “virtually” experience the technology for the first time.

The scenario follows “Katie,” a student returning to college in Wisconsin after spending winter break at home in Virginia, traveling across several states and accompanied the entire way by telematics. One technology shown in action is position-based commerce (p-commerce(TM)), which customizes the services delivered on the road to Katie by continually scanning a personal profile of individual services that Katie updated prior to and during her trip. For example, the telematics system alerted her to nearby hotels and restaurants that fit her criteria. Once the location was determined, the system confirmed a hotel reservation.

“We hope the launch of this CD on our Web site conveys our vision as to where this very young industry is headed and brings to reality the incredible potential of telematics services,” said Gary Wallace, executive director, external affairs, ATX Technologies. “The technology displayed during the scenario will change the way consumers travel, shop and communicate, and will revolutionize the way automakers and wireless service carriers interact with their customers.”

In addition to depicting how p-commerce may evolve, “A Typical Telematics Driving Experience in 2004” highlights the potential of more sophisticated automatic collision notification systems after Katie is in an accident. Through enhanced sensor technology built into vehicles, more real-time data about the accident is automatically communicated to ATX and emergency responders, thereby accelerating and enhancing the type of response.

“Katie’s Scenario” also highlights services such as real-time traffic monitoring, interactive voice recognition technology, connectivity between wireless devices and the vehicle, Internet-accessed information, e-mail, calendar reminders and messages. The demonstration lasts 11 minutes and can be launched from any Internet software.

ATX Technologies Inc. is headquartered in Dallas with an office in Detroit. ATX provides leading-edge telematics services for mobile applications including automatic collision notification, location-based emergency response and roadside assistance, stolen vehicle tracking, navigation and other location-based information services. The company pioneered in-vehicle and automotive after market applications of telematics beginning in 1995 and in 1999 introduced telematics services in handheld wireless devices. ATX customers include Mercedes-Benz, Ford, Nissan Motor Corporation’s Infiniti division, Jaguar, Lincoln-Mercury, and Alpine Electronics of America. For more information, visit

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