Universal Pictures’ animated movie, ‘Curious George’, launched in the US this week, features Volkswagen vehicles, reported Reuters.
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Product placements are rare in animated films because of long lead times. Product and marketing strategies can often change by the time the film comes out.
In the film, a character called the Man in the Yellow Hat drives a Volkswagen Touareg based on a Touareg concept vehicle.
Volkswagen is not promoting the film but might be a marketing partner for the DVD release, Reuters added.
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