Volkswagen of America is introducing three-year, 36,000-mile free servicing on all 2009 models.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The programme will launch with the Tiguan crossover utility vehicle.
“Volkswagen’s Carefree Maintenance Programme is a great way to improve our owner loyalty for our brand, as well as increase consumer consideration,” said Mark Barnes, chief operating officer, Volkswagen of America. “This programme also differentiates us from our competition by allowing us to be the only automaker among our key competitors to offer a no-charge maintenance programme,” he added.
The maintenance intervals are 10K, 20K, and 30K miles for all 2009 vehicles. Synthetic oil has eliminated the 5K oil change.
The programme also covers the forthcoming Chrysler-built Routan seven passenger minivan, which arrives in dealer showrooms later this year. Maintenance intervals for that are 6K, 12K, 18K, 24K, 30K and 36K.
The programme also includes a courtesy vehicle check which allows owners to return to the dealership from which they purchased their vehicle within 90 days or 6,000 miles for a full review of the vehicle’s benefits and features, and to have their vehicle checked at no charge.
