View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 7, 2010

US: Toyota to continue incentives through April

Toyota Motor will continue to offer large sales incentives in the United States in April to ensure its recovery in the world's second largest market.

Toyota Motor will continue to offer large sales incentives in the United States in April to ensure its recovery in the world’s second largest market.

The sales promotions, featuring up to five years of interest-free loans and two years of free maintenance service, were introduced last month to help the company recover sales from a 12-year low in February due to massive recalls.

The incentives helped boost the automaker’s by over 40% year on year in March and the company decided to extend the promotions until 3 May, Toyota told Kyodo News.

Incentives will continue after 3 May but details were not yet finalised, the company added.

Earlier this week, the US government said it would fine Toyota $16.4m for hiding accelerator defects which led to recalls of millions of its popular models and tarnished the brand image.

A Toyota public relations official told Kyodo positive effects from the sales incentives were expected to continue in April, although sales might be hurt by the penalty.

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Auto