Toyota Motor has appointed Dezi Nagaya as new chief of its design department with a brief to beef up the company’s image.
Nagaya said: “Toyota Motor Corporation has been criticised for being quiet and non-offensive, of having too friendly an image while lacking emotion.
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“We are going to be more dynamic, more masculine, and sportier, with a more obvious design theme and a face to represent the company and the brand. We have eliminated emotion. We need to pump that up.”
