Sirius satellite radio has announced that Ford and Mercury brands are targeting approximately 70% factory penetration of Sirius radios beginning with the 2009 Model Year vehicles, which will be available next year at dealers.

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“We are delighted that Ford has decided to both significantly increase the Sirius factory penetration and in addition extend its relationship with Sirius, enabling future Ford buyers to experience the Best Radio on Radio,” said Mel Karmazin, CEO of Sirius.


“Ford and Sirius are both dedicated to providing our customers the best audio entertainment possible. Now, Ford buyers can be assured that our two companies will continue to work together to make the driving experience as pleasurable as possible.”


Over 1,000,000 Ford, Lincoln and Mercury brand vehicles have already been shipped with factory-installed Sirius radios. Lincoln began offering Sirius as standard equipment in 2008 Model Year vehicles. Recently, Ford launched Sirius on its new Focus. The addition of the Focus brings to 23 the number of Ford, Lincoln, and Mercury vehicle lines offering Sirius as factory-installed equipment. Sirius equipped vehicles will be packaged with a six-month prepaid subscription.


Land Rover offers Sirius as standard equipment on the Range Rover and the Range Rover Sport. Volvo, Jaguar and Mazda offer Sirius as a factory or port installed option on various vehicles.

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Sirius also announced it has signed an agreement with Ford Motor Company that extends its relationship. All Ford brands, including Ford, Lincoln, Mercury, Land Rover, Jaguar, Volvo, and Mazda, are covered by the agreement.