Britain is `now a very bad place to make cars in`, said Bob Dover, new Chief Executive of Land Rover yesterday (3/7/00) – as quoted in the UK`s `Daily Telegraph (4/7/00).
Mr Dover continued, saying that the strength of the pound, poor transport infrastructure and high fuel costs had made Britain`s continental rivals more competitive.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In an effort to turn Land Rover`s estimated loss of around £60m into profit by 2002, Land Rover is to urge its existing component suppliers to provide better deals.
Although 75% of the company`s existing component suppliers come from the UK, Mr Dover said that resorting to continental suppliers could not be ruled out.