Kelley Blue Book (KBB) analysts are picking US new light vehicle sales this month will rise 1.6% year on year to 1.06m units for an estimated 15.9m seasonally adjusted annual rate (SAAR).
At 15.9m, this would be the highest recorded January SAAR since 2007, when it was 16.4m, KBB said.
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“January is typically the weakest sales month of the year as many consumers take advantage of holiday deals in December. However, winter storms also could impact new vehicle sales this month, as much of the country deals with historically cold weather and snowstorms,” said senior analyst Alec Gutierrez.
“Early estimates indicate fleet sales will be down as well.”
SAAR was 15.2m in January 2013 and 15.3m in in December 2013.
Retail sales are expected to account for 83% of volume in January 2014.
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