Kelley Blue Book (KBB) analysts are picking US new light vehicle sales this month will rise 1.6% year on year to 1.06m units for an estimated 15.9m seasonally adjusted annual rate (SAAR).

At 15.9m, this would be the highest recorded January SAAR since 2007, when it was 16.4m, KBB said.   

“January is typically the weakest sales month of the year as many consumers take advantage of holiday deals in December.  However, winter storms also could impact new vehicle sales this month, as much of the country deals with historically cold weather and snowstorms,” said senior analyst Alec Gutierrez.

“Early estimates indicate fleet sales will be down as well.” 

SAAR was 15.2m in January 2013 and 15.3m in in December 2013.

Retail sales are expected to account for 83% of volume in January 2014.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

For more forecast data, click on Press Release