Jaguar Land Rover and China’s SAIC Motor Corporation have joined the California-based GENIVI Alliance, an automotive and consumer electronics industry association driving the development and adoption of an open In-vehicle Infotainment (IVI) reference platform. This brings the number of OEM members to eight.
Go deeper with GlobalData
“Jaguar Land Rover is attracted to GENIVI’s fundamental philosophy of sharing the costs and time commitment of developing the non-differentiating layers of the IVI stack across the industry while creating a flexible platform that optimizes differentiation opportunities for OEMs and suppliers alike,” said Bob Joyce, group engineering director, Jaguar Land Rover.
“We believe that the GENIVI Alliance is the key industry force driving the rapid, open source development of future IVI reference platforms,” said HAO Fei, E&E global director of SAIC. “This will result in shortened development cycles, quicker time-to-market, and reduced costs for not only SAIC, but the entire spectrum of companies developing IVI equipment and software. We wish this philosophy could be well accepted by all carmakers and vendors in the growing China market as well.”
