HUMMER.com is the ‘most useful’ manufacturer website for new-vehicle shopping, according to the J.D. Power and Associates 2006 Manufacturer Web Site Evaluation Study.
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The semi-annual study measures the usefulness of manufacturer websites during the new vehicle shopping process. New vehicle shoppers evaluate websites in four key areas: appearance, speed, navigation, and information/content.
Information/content, which includes vehicle features, specifications, images, equip and build tools, payment calculators and dealer locators, is the most important factor area to shoppers, accounting for 36% of the overall index score.
HUMMER ranks highest with an index score of 870 on a 1,000-point scale — a 12-point improvement from Wave 1 of the study, which was released in February 2006.
“With nearly 300 different models to choose from, shoppers increasingly rely on the Internet to help match them with a vehicle that not only ideally fits their desired needs but also their image and budget,” said Sam Thanawalla, senior manager of digital marketing solutions at J.D. Power and Associates.
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By GlobalData“HUMMER is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors. The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of HUMMER vehicles to shoppers.”
HUMMER is followed in the rankings by Kia, Suzuki, Pontiac and Subaru, respectively. Across all manufacturer websites, the industry average of 838 is the highest recorded in the history of the study.
“Manufacturers are consistently finding new and creative ways to deliver information to vehicle shoppers, and the quantity of website information is exploding at a rapid pace,” said Thanawalla.
“However, shopper expectations of websites will continue to grow, and shoppers will increasingly expect Web sites to make all information easily and quickly available to them.”
Manufacturer Web Site Ranking
(Based on a 1,000-point scale)
HUMMER 870
Kia 864
Suzuki 863
Pontiac 859
Subaru 859
Honda 856
Mitsubishi 854
Saab 853
Buick 850
Lexus 848
BMW 846
Mercury 846
Cadillac 845
GMC 845
Chevrolet 843
Dodge 843
Chrysler 840
Land Rover 840
Mazda 840
Industry Average 838
Ford 837
Toyota 834
Mercedes-Benz 833
Hyundai 831
Jaguar 831
Lincoln 830
Volvo 828
Jeep 827
Porsche 826
Scion 824
Volkswagen 823
Nissan 819
Saturn 818
Acura 815
Infiniti 815
MINI 813
Audi 807
