HUMMER.com is the ‘most useful’ manufacturer website for new-vehicle shopping, according to the J.D. Power and Associates 2006 Manufacturer Web Site Evaluation Study.

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The semi-annual study measures the usefulness of manufacturer websites during the new vehicle shopping process. New vehicle shoppers evaluate websites in four key areas: appearance, speed, navigation, and information/content.


Information/content, which includes vehicle features, specifications, images, equip and build tools, payment calculators and dealer locators, is the most important factor area to shoppers, accounting for 36% of the overall index score.


HUMMER ranks highest with an index score of 870 on a 1,000-point scale — a 12-point improvement from Wave 1 of the study, which was released in February 2006.


“With nearly 300 different models to choose from, shoppers increasingly rely on the Internet to help match them with a vehicle that not only ideally fits their desired needs but also their image and budget,” said Sam Thanawalla, senior manager of digital marketing solutions at J.D. Power and Associates.

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“HUMMER is an example of a site that has established, and continues to utilize, a logical and user-friendly site design and site architecture that connects with visitors. The increased use of vibrant images, demonstrative videos, diagrams and valuable vehicle specifications, as well as a state-of-the-art build tool, nicely articulate the capabilities and benefits of HUMMER vehicles to shoppers.”


HUMMER is followed in the rankings by Kia, Suzuki, Pontiac and Subaru, respectively. Across all manufacturer websites, the industry average of 838 is the highest recorded in the history of the study.


“Manufacturers are consistently finding new and creative ways to deliver information to vehicle shoppers, and the quantity of website information is exploding at a rapid pace,” said Thanawalla.


“However, shopper expectations of websites will continue to grow, and shoppers will increasingly expect Web sites to make all information easily and quickly available to them.”


 


 


  Manufacturer Web Site Ranking


  (Based on a 1,000-point scale)


 


  HUMMER                         870


  Kia                            864


  Suzuki                         863


  Pontiac                        859


  Subaru                         859


  Honda                          856


  Mitsubishi                     854


  Saab                           853


  Buick                          850


  Lexus                          848


  BMW                            846


  Mercury                        846


  Cadillac                       845


  GMC                            845


  Chevrolet                      843


  Dodge                          843


  Chrysler                       840


  Land Rover                     840


  Mazda                          840


  Industry Average               838


  Ford                           837


  Toyota                         834


  Mercedes-Benz                  833


  Hyundai                        831


  Jaguar                         831


  Lincoln                        830


  Volvo                          828


  Jeep                           827


  Porsche                        826


  Scion                          824


  Volkswagen                     823


  Nissan                         819


  Saturn                         818


  Acura                          815


  Infiniti                       815


  MINI                           813


  Audi                           807