Nissan North America, Inc. has announced the creation of the Infiniti Business Unit, a new organisation designed to maximise customer service and efficiencies in the luxury market.

Ben Poore, vice president, Infiniti Marketing, has been named vice president, Infiniti Business Unit, effective immediately. He will report to Brian Carolin, senior vice president, Sales and Marketing, NNA; and to Akihiro Otomo, Corporate Vice President, Global Infiniti Business Unit and Infiniti Product Development Division for Nissan Motor Co., Ltd. Mark Igo, currently vice president, Infiniti Sales, NNA, is on a special assignment until Jan. 1, after which he will leave the company.

“The creation of the new Infiniti Business Unit and the appointment of Ben Poore is part of our ongoing efforts to build the strength of the Infiniti brand in North America,” said Carolin. “Ben brings considerable experience to this position on a national and international basis, including his most recent position as vice president, Infiniti Marketing. His broad base of expertise will complement our management structure, while bringing fresh perspective and insight into this new, strategic role.”

In his newly created role, Poore is responsible for Infiniti’s overall performance in the United States and Canada, including its strategic direction and planning, its retailers, its national and field sales organizations and marketing. The Infiniti Business Unit is part of a global Infiniti direction to manage all aspects of the brand from design and development through manufacturing and on to sales and marketing.

“I’d like to thank Mark on behalf of Infiniti and Nissan Division for all of his contributions during his 25 years with Nissan,” Carolin said. “His leadership of the Infiniti Division over the last five years has successfully grown the business and strengthened the Infiniti brand in the United States.”

Poore joined Nissan in October 2007 as the vice president, Marketing Communications before becoming vice president, Infiniti Marketing.

Prior to joining Nissan, Poore spent 13 years at Ford Motor Co. in a variety of marketing and sales positions in the United States and Central and South America. At Ford, Poore was a group marketing manager of the Lincoln-Mercury Division, and before that, he was in charge of marketing Ford trucks in the United States. Before joining Ford, Poore served as a US Army officer in the Persian Gulf War.