Hyundai Motor America and Carbonfund.org, a non-profit carbon offset provider, have unveiled the Genesis Forest Project at the 2008 Los Angeles Auto Show.
The venture will offset the entire first year of emissions for all 2009 Hyundai Genesis sedans sold in the United States.
Hyundai anticipates that the Genesis Forest Project will offset 93,170 metric tons of CO2 through the permanent conservation and reforestation of 3,000 acres of tropical forest in Brazil. The offset program reduces emissions and improves efficiency across the Hyundai model line-up.
Hyundai says the Genesis Forest Project is the only program of its kind to offer seed grants for new projects and allow consumers to contribute to the expansion of the forest. Carbon offsets will be retroactively applied to all 2009 Genesis sedan sales, which began in June, and continue through the end of the year.
“We realise this is a small step toward making a positive impact on climate change,” said Justin Osborne, national manager, Brand Strategy, Hyundai Motor America .
“As the fifth-largest car company in the world, we are proud of our efforts to develop cars that are better for people and the planet. Hyundai is introducing new technologies and raising the bar for fuel-efficient vehicles, which will be introduced over the next several years. As we strive to improve, we are making a humble contribution to make the planet we all share a better place.”