Hyundai in the US is hailing its Accent as the country’s most dependable and affordable sub-compact car.

The 2009 Hyundai Accent has a starting price of US$9,970, making it the least expensive new car on the market, it says. 

But it’s also the “Most Dependable Sub-Compact Car” available (as determined by the J.D. Power and Associates Vehicle Dependability Study) and one of the most fuel efficient vehicles on the road today, Hyundai says.

“Accent is the perfect vehicle for a customer looking for the ideal mix of price, dependability and fuel economy,” said Mark Dipko, Small Car product manager. “And as a brand known the world over for its value, we feel it is important to retain our crown as the most affordable new car available.”

At the Los Angeles Auto Show, Hyundai announced that next year a special high-mileage “Blue” edition will be available that offers higher levels of fuel economy without adding to the price.

Accent “Blue” will feature fuel-efficient modifications to reduce engine friction and rolling resistance, enhance aerodynamics, optimize gearing and revise engine calibrations for maximum efficiency.