Automakers in the US ended their holiday discount incentive programmes this week but hinted that more deals are due, according to The Associated Press (AP).
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The programmes knocked at least US$4,000 off the price of some vehicles. GM and Ford posted a fixed maximum price on their vehicles at dealerships, while Chrysler offered free petrol for two years as well as two years of free scheduled maintenance, AP noted.
All the programmes ended yesterday (4 January) as scheduled, but Chrysler and Ford reportedly said they might announce new deals soon.
AP noted that, in an effort to boost flagging sales, General Motors, Ford and Chrysler all started so-called ‘holiday’ incentive programmes in mid-November – several weeks ahead of the Christmas-New Year holiday period.
The average incentive per vehicle was US$2,363 in November, 11% lower than in 2004. GM and Ford led the decline in incentive spending, while Chrysler’s level of incentive spending was flat for the year, The Associated Press added.
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