The Goodyear Tire & Rubber Co. has named McCann Erickson its United States advertising agency.
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The two companies will begin working together immediately.
“We were very pleased with the work of both ‘finalist’ agencies,” said Joey Viselli, director of marketing services for Goodyear’s North American tyre business.
“Both McCann Erickson and Saatchi & Saatchi provided us with terrific, strategically-grounded creative work for both print and electronic media. We were most impressed with McCann Erickson’s collaborative chemistry with Goodyear and with our other agencies.”
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