A General Motors venture to sell cars online through eBay has proven short-lived and will end this week, a person familiar with the situation told Dow Jones Newswires on Tuesday.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The program, launched on 11 August as a pilot programme in California, had not driven major sales for the automaker, according to dealers and early sales figures.
The eBay venture was one of GM’s first moves after emerging from bankruptcy protection in July, the report noted. At the time, GM CEO Fritz Henderson said the project was part of an effort to make car shopping more convenient.
The eBay deal was initially set to end on 8 September but was extended to the end of the month.
Shoppers using special eBay sites can purchase GM cars and trucks at a “buy it now” price, or bargain online with a dealer.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
