ASC and Heuliez Group have formed a strategic alliance where each company will represent, in its own home market, technologies of the other. The alliance will allow ASC to represent Heuliez’s retractable hard-top (RHT) technology in North America, and Heuliez to represent ASC’s soft-top convertible technology in Europe.
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In a statement ASC and Heuliez said the agreement brings together two companies with experience in both RHT and soft-top design and production but have so far largely been regional players.
“This alliance allows each company to expand globally, yet to do at a minimum cost and while leveraging the expertise of the other where needed,” they said.
In North America, ASC is a leader soft-top technology, with more than 150 patents and innovations, and more than 1million convertibles produced, in its 41-year history while Heuliez – make of the roof system for the pioneering Peugeot 206 coupe-cabriolet, claims to be the volume leader for RHTs in Europe, and has registered more than 200 patents and innovations.
In addition to open-air systems, ASC and Heuliez are both also niche- and derivate-vehicle developers. For instance, ASC was responsible for the development and sub-assembly of the
Chevrolet SSR roadster/pickup, which itself features a RHT. ASC presently builds soft-top convertible systems for the Toyota Camry Solara and the Mitsubishi Eclipse Spyder.
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By GlobalDataHeuliez presently produces the complete Opel Tigra “TwinTop” model, and the roof and deck lid module for the 206 CC. Both cars were developed by Heuliez.
