Ford has strengthened its commitment to the Lincoln brand with the appointment of former Cadillac design director Max Wolff to shape help shape the future.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The moves was described by Ford as an important next step in Lincoln’s growth into a world-class luxury brand with the addition of a dedicated design director.

Wolff, 38, joins Lincoln with luxury and global automotive design experience that has taken him from Australia to Asia and America.

Derrick Kuzak, Ford’s vice president for, global product development, said: “Hiring a Lincoln design director with global experience was a given. Max Wolff brings a fresh perspective that will challenge us internally and take Lincoln to new levels of prestige.”

During his career with General Motors, Wolff held key design positions including assignments in the US with Cadillac, in Australia with Holden and in Korea with GM Daewoo.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

J Mays, Ford’s vice president of design, said: “Max’s drive, talent and knowledge of automotive design within the premium segment of the market make him a great addition to the global design team. He is a recognised design leader and has a successful track record in the development of production and concept vehicles, including the Holden SSX show car.”

A graduate of Monash University in Victoria, Australia, Wolff will report to Moray Callum, Ford’s executive director of design, The Americas.  He will help the Lincoln team expand and enhance its brand lineup, which will include seven all-new or significantly refreshed vehicles in the next four years and its first-ever C-segment vehicle.

The plan is to refine Lincoln with modern design, and fuel-efficient premium powertrains.

The brand already includes the flagship MKS large sedan, the significantly freshened 2011 MKX crossover, the MKT seven-passenger crossover and an updated MKZ midsize sedan with a hybrid powertrain.