Ford executive John Felice reportedly has said lower sales for the F-series truck are forecast for the rest of the year ahead of the highly-anticipated launch of the 2015 aluminum F-150.

F-150 sales in the US fell 4.2% to 68,109 in August.

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According to investor advisor Seeking Alpha, Felice said dealership stocl totals for the F-series were on track with what the automaker expected.

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