Ford leads the industry in discounts for 2010 models from their Manufactured Suggested Retail Price (MSRP) with an average discount of nearly 15% according to a report from analysts at TrueCar.com.
The report shows that Ford (14.7%), Lincoln (12.3%) and Mercury (11.5%) are the top three makes for 2010 discounts and Ford Focus and Ford Ranger are the top two models. Toyota headlines the top make with the largest discount from MSRP for 2011 models at 8.3%.
Go deeper with GlobalData
Additionally, large trucks continue to offer the highest average discount from MSRP among the 15 vehicle categories TrueCar.com tracks with discounts of 11%. Following large trucks on the category list are luxury cars (8%); large and midsize cars (6.7%); vans (6.6%); and small cars (6.6%).
“Even though inventory levels are down, there are still many 2010 models left on dealership lots,” said Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com.
“With a little bit of homework, consumers shopping for a new vehicle can expect to find some exceptional deals right now.”
TrueCar cited a number of discount examples including the 2010 Ford Focus, available at a discount of 17.3% or USD3,207.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
