Ford has claimed its new Sync media interface system is on track to reach 1m US sales in early 2009.
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Sync – developed with Microsoft – connects portable devices to Ford, Lincoln and Mercury vehicles, including media players and Bluetooth-enabled mobile phones. Fiat offers a similar system dubbed Blue and Me here in Europe. Ford’s US Sync sales in the final quarter of 2007 averaged about 10,000 units a month.
Ford said more – unspecified – features would be added this year and that about 85% of its models would be offered with the option.
The automaker will also launch the Sirius Travel Link information and entertainment system whose content includes current petrol prices from an estimated 120,000 filling stations, local, real-time traffic information for 78 markets, coast- to-coast weather conditions with five-day forecasts, sports scores and movie listings for some 4,500 theatres.
“Consumers are increasingly demanding seamless connectivity in every part of their lives,” said global trends and futuring manager Sheryl Connelly. “They want access to information ‘just in time’ or on-demand; it’s important for them to feel connected and informed.”
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By GlobalData
